For the cookies we use on the OLEASTER website and mobile website, users’ explicit consent is obtained and they are given the opportunity to change this consent at any time. This system, which we call explicit consent management, is located in the banner on the website’s home page. Through this banner, users can see the types of cookies used on the website, cookie owners, the purpose and nature of the cookies and their duration, and they can determine their preferences with the “active” or “inactive” option for all cookies other than Mandatory Cookies. Again, it is possible for them to change their preferences at any time through this banner.

Cookie Types

Cookie types according to usage period: The websites of electronic commerce platforms operated by OLEASTER use session cookies and persistent cookies according to their usage periods. The session cookie expires when you close your browser. The persistent cookie, on the other hand, remains on your hard drive for a long time or indefinitely.

Cookie types according to the owner or the party placing the cookie: “OLEASTER cookies (first party cookie)” and “third party cookies” are used on the website and mobile site operated by Oleaster Otomotiv Sanayi ve Ticaret Anonim Şirketi, depending on the party placing them. OLEASTER cookies are created by OLEASTER, while third party cookies are managed by third party companies we cooperate with (such as Google, Facebook).

Cookie types according to their purpose of use: The following cookies are used on the OLEASTER website and mobile website, depending on the purpose of use:

1 – Mandatory Cookies: These cookies are necessary for the operation of the website and cannot be disabled in our systems. They allow you to navigate the website and use its features, such as setting your privacy preferences, logging in, or completing forms, which correspond to a service request.

2 – Performance Cookies: These cookies are used to improve the way the website works. They do not collect information that identifies the visitor. They contain information about how visitors use the website (for example, whether they receive error messages on web pages).

3 – Functional Cookies: These cookies allow the website to remember choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. They can also be used to remember changes you can customize to text size, fonts and other parts of web pages. The information collected by these cookies may be kept private and they cannot track your browsing activity on other websites. If you do not allow these cookies, some or all of these functions may not work properly.

4 – Targeting and Advertising Cookies: These cookies are used to create a profile of you and to provide advertisements relevant to your interests. They are also used to limit the number of times you see an advertisement, as well as to help measure the effectiveness of the advertising campaign. They are usually placed on advertising networks with the permission of the website owner (for example; social media sites). Information about your visit to the website is shared with advertisers and other organizations. If these cookies are not allowed, our targeted ads cannot be experienced on different websites.

How does OLEASTER use third-party cookies for advertising and retargeting?

OLEASTER uses the relevant personal data obtained with your explicit consent from online and offline sources for the purpose of providing and presenting you with various advantages in personalized advertising applications and for advertising, promotion, sales, marketing, event management, promotion, campaign notification, data enrichment, cross-device targeting and displaying ads through search engines that are personally suitable for you. In this context, it also benefits from data management platforms, social media platforms and similar digital advertising platforms and technologies. It cooperates with different companies within the framework of certain agreements for the management of these platforms and receives support from various companies in operational processes.

OLEASTER divides its customers into various categories and groups on digital advertising platforms or technologies by using online customer information obtained through methods such as cookies, digital device identification information and SDK and customer information obtained from offline sources. This data is integrated into digital advertising platforms using various algorithms and internationally accepted encryption methods and is kept securely.

In order to be able to conduct Internet-Based Advertising, it uses the Data Management Platform (DMP). DMP creates an anonymous profile through the use of cookies, cross-device/cross-contact technologies (e.g. static IDs) or other unique identifiers provided to DMP by the customer (e.g. device ID). This information is used and stored only for the purpose of displaying marketing content that is more relevant to you.